Where 'Break yo Neck' isn't just an old Busta Rhymes song...
"The exciting self-contained complex of architecturally minimalist cube-shaped buildings feature furnished holiday apartments, shops, restaurants and bars – all arranged around a central square"
Reto Gurtner has a history of being first: in 1995 he started Switzerland’s only travel website, laax.com. A year later he opened the country’s first Internet café. Building on this history of innovation, Gurtner recently opened Europe’s first Freestyle Academy.
Europe’s first Freestyle Academy for skiers and snowboarders opened in December 2010 in Laax, a Swiss alpine resort 1.5 hours south of Zurich. Backside Airs, Air to Fakie, Boardside, Wallride, Big Air: this is just some of the professional vocabulary you’ll hear around the halfpipes and the indoor base of Laax’ s new Freestyle Academy.
Housed in a utilitarian hangar, the idea for the academy came from Reto Poltera, a former professional snowboarder, who persuaded local investors to join him in the project that would reinvent the once sleepy hamlet of Laax. With the largest halfpipe in Europe and snowparks to occupy avid snowboarders and skiers for days, it is only natural that the best of the best would flock here to compete in the annual Burton European Open snowboarding championship.
To host the sporty clientele, Reto Gurtner opened the Rocksresort, a village of eight granite cubes housing 122 apartments which was among Wallpaper* Magazine's hotels of the year in 2011. The exciting self-contained complex of architecturally minimalist cube-shaped buildings feature furnished holiday apartments, shops, restaurants and bars – all arranged around a central square. The interiors of the two and four bedroom apartments echo the clean lines of the consciously minimalist exteriors. Natural materials from the local region are used throughout the apartments to create a warm and inviting atmosphere.